Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

.fullpost { display: inline; } The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

.fullpost { display: inline; } The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was

Vídeo do Camaro ZL1

Camaro ZL1 a vesã com 550 cv

A Chevrolet lança a nova versão do Camaro denominada de ZL1. Esta é a versão mais potente do Camaro lançada até hoje.A denominação ZL1 é referente a um motor, feito em alumínio, que a marca utilizava para corridas na década de 60.O ZL1 só será lançado a apertir do ano que vem. E traz motor 6.2 V8 supercharger e transmissão manual de seis velocidades que o deixam com 557 cv.Ele virá com rodas de

GM EN-V Concept, 2010

GM EN-V Concept, 2010

 

 By 2030, urban areas will be home to more than 60 percent of the world's 8 billion people. This will put tremendous pressure on a public infrastructure that is already struggling to meet the growing demand for transportation and basic services.

General Motors and its strategic partner, Shanghai Automotive Industry Corp. Group (SAIC), share a common vision for addressing the need for personal mobility through a radical change in personal urban transportation. They are exploring several solutions for tomorrow's drivers. Among the most promising is a new vehicle form called EN-V.

A Promising Solution
EN-V, which is short for Electric Networked-Vehicle, maintains the core principle of personal mobility - freedom - while helping remove the motor vehicle from the environmental debate and redefining design leadership. EN-V is a two-seat electric vehicle that was designed to alleviate concerns surrounding traffic congestion, parking availability, air quality and affordability for tomorrow's cities.

Three EN-V models were unveiled in Shanghai. They represent three different characteristics that emphasize the enjoyable nature of future transportation: Jiao (Pride), Miao (Magic) and Xiao (Laugh). The concepts will be showcased from May 1 through October 31 at the SAIC-GM Pavilion at World Expo 2010 Shanghai. Shanghai is expected to become one of the epicenters for the establishment of personal mobility solutions for the future.

Breakthrough Technology
GM EN-V Concept's platform has evolved from the platform of the Personal Urban Mobility and Accessibility (P.U.M.A.) prototype that was developed by Segway and debuted in April 2009. Segway has worked collaboratively with GM to develop and deliver multiple copies of the drivetrain platform that seamlessly connect to and power the various EN-Vs.

GM EN-V Concept is propelled by electric motors in each of its two driving-mode wheels. Dynamic stabilization technology empowers EN-V, giving it the unique ability to carry two passengers and light cargo in a footprint that's about a third of a traditional vehicle. It can literally "turn on a dime" within its own operating envelope. In addition, everything in EN-V is drive-by-wire, supporting its ability to operate autonomously or under manual control. The motors not only provide power for acceleration, but also bring the vehicle to a stop.

Power for the motors is provided by lithium-ion batteries that produce zero emissions. Recharging can occur from a conventional wall outlet using standard household power, allowing EN-V to travel at least 40 kilometers on a single charge. EN-V can also improve the efficiency of the public electric infrastructure since the vehicle can communicate with the electric grid to determine the best time to recharge based on overall usage.

By combining the Global Positioning System (GPS) with vehicle-to-vehicle communications and distance-sensing technologies, the EN-V concept can be driven both manually and autonomously.

Its autonomous operating capability offers the promise of reducing traffic congestion by allowing EN-V to automatically select the fastest route based on real-time traffic information. The concept also leverages wireless communications to enable a "social network" that can be used by drivers and occupants to communicate with friends or business associates while on the go.

This combination of sensing technology, wireless communication and GPS-based navigation establishes a technology foundation, pieces of which could migrate from the EN-V concept and potentially lead the way to future advanced vehicle safety systems.

The ability to communicate with other vehicles and with the infrastructure could dramatically reduce the number of vehicle accidents. Using vehicle-based sensor and camera systems, EN-V can "sense" what's around it, allowing the vehicle to react quickly to obstacles or changes in driving conditions. For example, if a pedestrian steps out in front of the vehicle, EN-V will decelerate to a slower and safer speed and stop sooner than today's vehicles.

GM has been a leader in developing autonomous vehicle technology, having worked alongside students and faculty at Carnegie Mellon University in the U.S. city of Pittsburgh, Pennsylvania. This collaboration created "The Boss" Chevrolet Tahoe, which brought autonomous vehicle operation to life in 2007. EN-V takes the lessons learned in "The Boss" and offers mobility to people who could not otherwise operate a vehicle.

GM EN-V Concept has been designed for the speed and range of today's urban drivers. It weighs less than 500 kilograms and is about 1.5 meters in length. By comparison, today's typical automobile weighs more than 1,500 kilograms and is three times as long. In addition, today's automobiles require more than 10 square meters of parking space and are parked more than 90 percent of the time. EN-V's smaller size and greater maneuverability mean the same parking lot can accommodate five times as many EN-Vs as typical automobiles.

Smaller, Smarter Design
While EN-V leads the way in terms of efficiency and technology, it also sets a new benchmark for vehicle design. For its debut, GM had design teams around the world provide their vision of what future mobility will look like. Xiao (Laugh) was designed by GM Holden's design team in Australia, while the look of Jiao (Pride) was penned by designers at GM Europe and Miao (Magic) was designed at the General Motors Advanced Design Studio in the U.S. state of California.

Each EN-V has a unique design theme to showcase the flexibility of the propulsion platform. The design gives each EN-V its own personality, with a unique opening, elegant interior and innovative color, lighting and seat technology. Xiao offers a more lighthearted appeal, with its "gumball blue" paint and nautical-inspired design. Miao takes most of its design cues from the consumer electronics industry, as evidenced by its sleek, masculine looks. Designers also used Miao to display innovative lighting solutions, including extensive use of LED accent lighting. With its clean lines and bright paintwork, Jiao takes its design influence from bullet trains and Chinese opera masks.

The body and canopy of GM EN-V Concept are constructed from carbon fiber, custom-tinted Lexan and acrylic, materials that are more commonly used in race cars, military airplanes and spacecraft because of their strength and lightweight characteristics. The ability to work with such innovative materials provided a learning opportunity for GM's design teams to study the feasibility of future traditional automotive applications.

EN-V's compact size makes it ideal for use in densely populated cities thanks to its use of advanced safety and propulsion technologies. But good things come in small packages, as witnessed by EN-V's innovative interior design, which provides maximum visibility to the world outside. A simple interface for activating Wi-Fi-based technologies keeps occupants connected to the outside world.

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